PART,
Poster Development

Challenge

The goal of this mandate was to develop an interactive iPad application that encompasses the work of (ANDY GOLDSWORTHY), the legendary land artist. The overall objective was to create an interesting e-book that would explore the work and world that Goldsworthy created. This mandate didn't contain many constraints, which let me explore many different possibilities. During my research, I found out that most of his preliminary artworks were created in a forest close to his childhood home in Leeds, England. Since he discovered his passion for land art in this location, it gave me an idea.
This mandate required us to create a visually appealing graphic system, all of this was done to represent the vernissage of my graduating year studying graphic design at Dawson College. The main challenge of this project came with identifying and developing one single concept. Almost 80 variants had been developed, to narrow it down to one posed it's own difficulties.
DOB
1999-04/04
3:25AM
MTL, QC

PART,
Poster Development

Challenge

This mandate required us to create a visually appealing graphic system, all of this was done to represent the vernissage of my graduating year studying graphic design at Dawson College. The main challenge of this project came with identifying and developing one single concept. Almost 80 variants had been developed, to narrow it down to one posed it's own difficulties.
OUTCOME
poster development

CONTEXT
570-666-dw
sect. 001
social & cultural
YEAR
2019

Perspective

In the end I had a very simplistic outlook of the mandate, my main goal was to create a visual that makes you second guess what you saw, hiding things in plain sight. The word PART was chosen for obvious reasons, we are parting ways. The typography was warped in a way where both halves of the word were parting in the opposite direction.
With this typographic visual it was then found that a wine glass was formed within the negative space. Not only adding to the concept of our vernissage, there will be wine.
Perspective

In the end I had a very simplistic outlook of the mandate, my main goal was to create a visual that makes you second guess what you saw, hiding things in plain sight. The word PART was chosen for obvious reasons, we are parting ways. The typography was warped in a way where both halves of the word were parting in the opposite direction. With this typographic visual it was then found that a wine glass was formed within the negative space. Not only adding to the concept of our vernissage, there will be wine.
partpartpart

Outcome

The final poster for this project was quite simple, but appealing in it's own way. This poster won first place in the first round of voting between all teachers in my program but lost during the second round of student voting.

if you wish to see more of my poster development, just click view

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