Francofête,
Poster Development

Challenge

The goal of this mandate was to develop an interactive iPad application that encompasses the work of (ANDY GOLDSWORTHY), the legendary land artist. The overall objective was to create an interesting e-book that would explore the work and world that Goldsworthy created. This mandate didn't contain many constraints, which let me explore many different possibilities. During my research, I found out that most of his preliminary artworks were created in a forest close to his childhood home in Leeds, England. Since he discovered his passion for land art in this location, it gave me an idea.
Francofête is a recurring event held by the french program of Dawson College. Every year Nick Losacco and I created the poster. The main purpose of the event is to bring attention to the french language and everything Dawson has to offer. 2018's Francofête had an interesting theme which was diversity in the french language, what was also desired was a purely visually pleasing solution.
DOB
1999-04/04
3:25AM
MTL, QC

Francofête 2018,
‍‍
Poster Development

Challenge

Francofête is a recurring event held by the french program of Dawson College. The main purpose of the event is to bring attention to the french language and everything Dawson has to offer. 2018's Francofête had an interesting theme which was diversity in the french language, what was also desired was a purely visually pleasing solution.
SECTION
‍‍
poster development

CONTEXT
francofête
dawson college event
OUTCOME
visual identity

YEAR
2018
francoFRANCOFETEfrancofranco

Outcome

The final poster that was created used the typeface Champion, due to the fact it has many altering weights with different thicknesses. Not only did it create thousands of different outcomes, it also made it very easy to problem solve when placing the informative typography. This was the perfect typeface to create this poster.

every year Nick & I work on Francofête together, it's a tradition, see what we did for 2019, view

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