Four Walls,
Poster Development

Challenge

The goal of this mandate was to develop an interactive iPad application that encompasses the work of (ANDY GOLDSWORTHY), the legendary land artist. The overall objective was to create an interesting e-book that would explore the work and world that Goldsworthy created. This mandate didn't contain many constraints, which let me explore many different possibilities. During my research, I found out that most of his preliminary artworks were created in a forest close to his childhood home in Leeds, England. Since he discovered his passion for land art in this location, it gave me an idea.
This mandate was quite interesting, it lead me on quite a journey of exploring avant-garde typography and modified photography. The challenge this poster created was simply finding a visually harmonic way to incorporate a chaotic visual and funky typography, while still remaining organized.
DOB
1999-04/04
3:25AM
MTL, QC

Four Walls,
Poster Development

Challenge

This mandate was quite interesting, it lead me on quite a journey of exploring avant-garde typography and modified photography. The challenge this poster created was simply finding a visually harmonic way to incorporate a chaotic visual and funky typography, while still remaining organized.
OUTCOME
poster development

CONTEXT
570-468-dw
sect. 001
visual communications 2
YEAR
2018
Perspective

The overall outlook of this poster was not only to create a portray a sense of darkness to the viewer, but what was just as important was to relay that it's quite organized in it's chaotic manner, which I know is quite the oxymoron. This posed it's own difficulties when producing the final poster. Without the fibonacci sequence you see overlaid, the poster had a completely different vibe. It remained uncomfortable and dark, with no sense of order in the slightest.

Perspective

The overall outlook of this poster was not only to create a portray a sense of darkness to the viewer, but what was just as important was to relay that it's quite organized in it's chaotic manner, which I know is quite the oxymoron. This posed it's own difficulties when producing the final poster.
Without the fibonacci sequence you see overlaid, the poster had a completely different vibe. It remained uncomfortable and dark, with no sense of order in the slightest.
4walls4walls;)thistherealfourwalls

Outcome

The final poster can be identified using one single phrase, organized chaos. The final typography on the poster was made to have an avant-garde feeling to it, with a harsh cut through it creating visual pain as you look at the O & S.

if you wish to see more of my poster development, click view

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